Our player doesn’t just simply stream video, it must also secure the content, handle reporting for our advertisers, render the video using a high performance codec to ensure premium visual quality, communicate back with the server to determine how long to buffer and what bitrate to stream, and dozens of other things that aren’t necessarily visible to the end user. We continue to monitor developments on HTML5, but as of now it doesn’t yet meet all of our customers’ needs. “When it comes to technology, our only guiding principle is to best serve the needs of all of our key customers: our viewers, our content partners who license programs to us, our advertisers, and each other. Hulu developers have come out describing HTML5 as not ready to deliver video content, and that Adobe’s Flash still reigns supreme.
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